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Writer's pictureNow Age Storytelling team

How to apply generative AI for multimedia products in journalism - with FactCheck Africa.


Elisabeth had the great pleasure to join online a group of African journalists from the FactCheck Africa network.

She gave a presentation and discussed how we can use Generative AI for multimedia products in journalism.

Check also out FactCheck Africa's brand-new MyAIFactChecker, and explore yourself Africa’s first fact-checking platform powered by AI.

When we talk about Generative AI, it's a good starting point to think about how we must "demystify AI”.


This means essentially two things.


Firstly, we should not leave the narrative about the use and benefits of this high technology to the global marketing and profit machine.


Instead, we should create our own humanistic narratives that harmonize the benefits with human rights, ethical imperatives and resource justice.


And network with like-minded people, act together and try to influence systemic developments in our societies and industries.


Secondly, to educate people around the world about all aspects of AI systems, positive use cases, improvements and precautions as well as risks, threats and harms.


We also emphasize that everyone needs to understand that using AI systems in a non-harmful way is not the responsibility of the individual, but that we need to research and work together and constantly learn from each other.

Editors and organizations need to develop AI guidelines for procurement and usage, as well as an ethical framework for internal and external use.


This technology is now reaching people all over the world via their smartphones, whether we are prepared for it or not.


A productive approach is to use generative AI as an augmented assistance system to increase productivity, personalize certain experiences when interacting with computers and facilitate newsroom workflows.


Think about and explore which tasks and workflow phases can be improved by using AI systems, rather than about replacing roles or entire creative processes.


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